P.P.P.S. A personal note, if I may.
Our company, Business Management Daily, is a small entrepreneurial business. Our staff of journalists, analysts and experts work in offices located in Falls Church, VA, a few miles outside the Nation’s Capital. Every day we come to work with just one mission: to dig up news and information that helps executives like you succeed in your career and rise in your organization.
This company was started quite a while ago by my dad, Allie Ash. Dad might not like me saying it but he’s kind of a big name in our little world of specialized information publishing, with lots of awards and honors to his name. Dad is still plenty active in the business but he’s turned the operational reins over to me. It’s an honor — and a responsibility — I try to live up to every day.
I’m saying all this to make the point that my word matters. The things I say in letters like this are the truth because they have to be. It’s my company — our company – and it’s our names that are on the line. We got where we are by telling subscribers the truth, not running con games or snow jobs, and here is where we plan to stay. We’re not after a quick buck. We’re in for the long haul.
That’s our business model, pure and simple. We want you to stick around … to renew your subscriptions year after year after year. We can only achieve that by giving you the straight dope. That and that alone is what you need to survive — and prosper — year … after year … after year.