Dear Fellow Executive,
Let’s say you’ve got a million-dollar idea.
Maybe it’s a strategy that will boost your company (and your career) into the stratosphere. Perhaps it’s a process that will keep your employees safe, or a technique to save your operation thousands of dollars. It might even be an idea that could change the world.
But your idea is worthless if you can't communicate it properly. And that may very well be the case. Because it’s entirely possible that your communication skills do, in fact, suck.
I don’t mean to offend, but I figured this would get your attention. And getting your audience’s attention – whether writing, speaking, emailing or tweeting, and whether you’re reaching out to one person or one million – is one of the cornerstones of good communication.
Good communication and terrible communication are at opposite ends of the spectrum. But they have a few things in common. Each can make you stand out – either positively or negatively.
How do I know this? I started at this company as the assistant to the assistant manager. And now I’m the publisher of the single most dynamic, career-changing communication resource anywhere. Introducing Communication Briefings.