Hiring for Attitude

"If you don't have a good attitude, we don't want you, no matter how skilled you are. We can change skill levels through training. We can't change attitude."

– Herb Kelleher, Founder, Southwest Airlines

Hiring for Attitude

A study by Leadership IQ found that 46% of new hires are either fired or disciplined within their first 18 months. And in a staggering 89% of those cases, the reason for the action isn't incompetence, but attitude: poor motivation, bad temperament, or emotional issues.

As Herb Kelleher says, you can teach technical skills, but you can't teach attitude. To help you make great hires every time, Business Management Daily has teamed up with a leading consultant and speaker on an amazing new session: Hiring for Attitude.

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Mark Murphy, Chairman and CEO of Leadership IQ, shares secrets from his book Hiring for Attitude: A Revolutionary Approach to Recruiting Star Performers with Both Tremendous Skills and Superb Attitude.

You’ll discover:

  • Why attitude counts
  • The "3-3-3" exercise to determine an applicant's attitude
  • Characteristics of high AND low performers
  • 9 sample interview questions – and how to ask them
  • Case studies of attitude-based hiring
  • 4 warning signs of bad-attitude applicants
  • How to interpret the answers you get
  • The 5-step Universal Hiring Question
  • Steps for effective evaluation
  • And much more!

Mark also focuses on Southwest Airlines' hiring process. They offer pilots the chance to try on the airline's trademark brown shorts during the interview process. Those who accept show they share Southwest's culture of fun. Those who decline are shown the door.

Mark will help you identify your own "brown shorts" company traits – helping you not only explain your culture to applicants, but clarifying it for yourself. Imagine the value of hiring someone who not only fits the job description, but also fits in!

Armed with the knowledge you'll glean from Hiring for Attitude, you'll boost morale … slash turnover … and send your career skyrocketing. And all this success will do wonders for YOUR attitude!


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Adam Goldstein, Publisher
Business Management Daily

P.S. Your satisfaction is unconditionally guaranteed. If Hiring for Attitude fails to meet your needs, we will refund every penny you paid – no hassles, no questions asked.

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Hiring for Attitude


About Your Speaker:

Mark MurphyMark Murphy, founder and CEO of Leadership IQ, is one of the country's leading management and communication experts. Mark has been featured in Fortune, Forbes, Business Week, U.S. News & World Report, The Washington Post, the Los Angeles Times and more. He has also appeared on ABC's 20/20, CBS News, Fox Business News and NPR, and has lectured at Harvard Business School, Yale University and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins and hundreds more. Mark is also the author of several best-selling books including HARD Goals, Hundred Percenters, Generation Y and the New Rules of Management, and The Deadly Sins of Employee Retention.

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SHRMBusiness Management Daily is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP.

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