The Hiring Tree: Driving Applicant Flow in the Age of AI

WEBINAR

The Hiring Tree:
Driving Applicant Flow in the Age of AI

Wednesday, April 29 • 1:00 p.m. (Eastern)

Most employers are still writing job ads like it’s 2015—while job boards, search engines and AI have completely changed how candidates find and evaluate opportunities.

Today, visibility isn’t just about posting a job; it’s about understanding how algorithms rank your content, how candidates search and how generative AI is reshaping both sides of the hiring process. Employers who don’t adapt risk being invisible to top talent.

In this session, we’ll break down what’s really driving applicant flow today, using the “Hiring Tree” framework to show where hiring strategies succeed—or fail. From optimizing job ads for search and AI-driven platforms to improving application completion rates, you’ll learn how each part of your hiring process impacts results. We’ll also explore how generative AI can be used strategically—from writing better job ads to enhancing efficiency—without sacrificing quality or compliance.

Attend this webinar and learn why attracting candidates today requires more than a single posting or channel. A strong hiring strategy must be built to work with modern technology, not against it. By strengthening every part of your “Hiring Tree”—from job ad visibility to application design—you can increase reach, improve candidate experience and drive more qualified applicants in any market.

WEBINAR AGENDA:

How to write job ads that will show up better on job boards.
Mistakes to avoid—are these critical errors keeping your job ads from being found?
Easy-to-implement optimizations to get your hiring ad in front of more candidates.
How to use generative AI to your advantage, including sample prompts to optimize the hiring process.
How to streamline your application process so that more applicants actually complete the form.
The facts and figures around mobile applications (yes, applicants really are responding to job ads from their phones).
Insider tips on how to make your Indeed job postings perform better with simple tweaks.

✔ Identify the core elements of a job ad that can gain more visibility and attract more qualified job seekers to your roles.

✔ Understand the key differences between job boards, search engines, aggregators and social media channels, as well as how algorithm changes and AI technology have impacted hiring strategies—and how to use them to your advantage.

✔ Effectively develop the three core elements of the application process that lead to higher conversions, providing more applications and mitigating drop-off rates.

PRESENTED BY:

Steven J. Smith, SHRM-CP, PHR, will be the first to tell you that recruiting is marketing. He earned his bachelor of science in finance at Brigham Young University and started his career in recruiting in February 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, a full-suite HR platform for small to mid-sized businesses. In March 2025, ApplicantPro became iSolved Talent Acquisition, now serving 200,000 companies and nearly 9 million employees.

REGISTRATION BONUSES:

Everyone who signs up will receive a copy of Conducting Better Interviews, a practical guide that helps you navigate the interview process with confidence. Learn how to identify the best-fit candidate the first time—reducing costly rehiring—and discover techniques for making a strong impression so top candidates choose you as their next employer.

You’ll also receive one month of exclusive access to The HR Weekly, our comprehensive service with all the HR advice and compliance tools to simplify your job … and to keep your organization out of court. So that you continue to benefit from The HR Weekly, we will continue your subscription after that for the then current rate, unless you tell us “no, thanks”—your choice.

RECERTIFICATION CREDITS:

Business Management Daily is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP® or SHRM-SCP® recertification activities.

This Program has been pre-approved for 1.25 HR (General) credit hours toward aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

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WE PROMISE YOU’LL BE SATISFIED:

If this webinar fails to meet your needs in any way, we will refund 100% of your tuition – every penny you paid – but your course materials and registration bonuses will be yours to keep. No hassles, no questions asked.