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Job Ad Workshop:
The Keys to Attracting More Qualified Candidates

Jobs Online

Most job ads these days seem like they were written by an engineer, leaving job seekers to sift through a long list of descriptions, tasks, and boring details — if they even find the posting in the first place. That’s because over 80% of companies admit to using a job description as their job ad.

The problem? It limits online visibility, searchability, and readability. A job posting is no good if qualified candidates can’t find it, don’t read it, or aren’t moved by it. On average, for every applicant you get, over 100 others looked at your ad but didn’t apply. A job ad should include some of the details you might find in a job description, but the real goal is to sell a job seeker on applying in the first place. The ad must engage them, catch their attention, and motivate them to make the next step.

That doesn’t mean you have to be a marketing expert to post jobs, but it does mean that without the right steps and tools in place, your job ads are likely to sink to the bottom and out of sight. Join us on August 13 to master the steps and tools needed to create job ads that will rise to the top of the job board and capture the attention of top talent.

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Webinar Agenda

  • Building a solid foundation. Gather the right details needed to craft a compelling job ad.
  • Mastering SEO for job searches. Learn the 6 fundamentals of applying search engine optimization practices and principles to your job ads.
  • Using the right tools. Discover the foolproof template to follow when creating job ads.
  • Catching and keeping attention. Draw job seekers in with engaging writing and a compelling value proposition.
  • Following the right structure. Master all 6 key sections of a job ad, using real examples from successful postings.
  • Leveraging technology. Discover how to use technology like ChatGPT and other AI tools to facilitate success every step of the way.

Join Steven Smith in this 75-minute online training, and you will learn:

  • The mistakes you are making when creating your ads, and how to fix them
  • How to gain more qualified applicants
  • The components of a proven system, and how AI can assist you along the way

Get answers to YOUR questions from presenter…

Steven Smith

Steve Smith will be the first to tell you that recruiting is marketing. He earned his bachelor of science in finance at Brigham Young University and started his career in recruiting in Feb. 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, a full-suite HR platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc. 5000 list 11 years in a row and Top Places to Work in Utah three years in a row. Plus, Steve personally was the Small Business Utah HR Achievement Award winner in May 2024. ApplicantPro was also named an Indeed Platinum Partner in 2023 and 2024. Steve is SHRM-CP and PHR certified, and currently volunteers on the Utah SHRM State Council as the immediate past state executive director. His book The Hiring Tree: Laws of Applicant Attraction was released in early 2023 and has helped thousands of organizations across the country rethink the way they approach hiring. If you need help understanding the principles and role of SEO, marketing, and AI when it comes to attracting job seekers, Steve provides a solid framework for hiring.

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Registration bonuses included:

Conducting Better Interviews

Everyone who orders will gain access to Conducting Better Interviews. How well do you really get to know a candidate in an interview? Are you certain your favorite candidate had the perfect skills, or do you just remember how charming they were? Picking the right candidate is crucial, as making the wrong choice could mean restarting the hiring process in six months.

The HR Weekly

You'll also receive one month of exclusive access to The HR Weekly – our comprehensive service with all the HR advice and compliance tools to simplify your job … and to keep your organization out of court. So that you continue to benefit from The HR Weekly, we will continue your subscription after that for the then current rate, unless you tell us "no, thanks" – your choice.

Save 90% On a Complete Year of Training Webinars

Train Big. Save Big. Win Big.

Access around 100 live, expert-led training sessions… for just $1,599

We promise you'll be satisfied.

If Job Ad Workshop: The Keys to Attracting More Qualified Candidates fails to meet your needs in any way, we will refund 100% of your tuition – every penny you paid – but your course materials and registration bonuses will be yours to keep. No hassles, no questions asked.

Professional Recertification Credit Hours Included

SHRM Approved Provider

Business Management Daily is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP® or SHRM-SCP® recertification activities.

HRCI Approved Provider

HR Certification Institute’s® ( official seal confirms that Business Management Daily meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®. This program has been pre-approved for 1.25 HR-General recertification credit hours.